ORIX New Zealand

Website leads up 1,622% and two record breaking years in a row.

Strategy Website Creative Analytics

+1,622%

More website leads over two years.

+1,622%

more website leads vs the previous year

+353%

Ad click-through rates

-62%

Cost per conversion

Finance Vehicle leasing

Breaking through New Zealand's most competitive leasing market.

ORIX has been in New Zealand's vehicle leasing market for over 30 years, with an offering that spans small fleets, large fleets, sustainable fleets, and trucks and machinery. The ambition: turn that pedigree into industry leadership. But leasing is one of the country's most competitive categories, acquisition costs were high, and leads were difficult to scale.

We led a digital performance transformation over two years, starting with strategic clarity and budgeting so every dollar had a job. From there we built a lead generation engine to feed the sales team qualified leads every month, with major improvements across the website, creative, Google, and measurement. The result: two record breaking years. The work below shows how.

Project Highlights

Digital strategy and budgeting with a clear view of ROI

New fleet website, leasing landing pages, and finance calculator

Photography and presenter-led video for Meta, YouTube, and Google

Creative testing to find the strongest performing assets

Measurement that ties every campaign to leads produced

Website and landing pages that turned fleet research into leads.

Fleet leasing is a considered purchase: buyers do their research long before they talk to a sales team. We made the website work the way those buyers shop, with clear paths for sustainable, small and large fleets plus trucks and machinery, leasing landing pages for every campaign, and an asset finance calculator that lets buyers price their monthly payments themselves. Website leads climbed 1,622% over the two years.

Creative and video that made a complex product hard to ignore.

ORIX's range of leasing solutions is broad, and the advertising had to carry all of it clearly. We produced fresh photography and presenter-led video, then built static and video ad creative for Meta, YouTube, and Google. Testing showed which assets drove the strongest results, so we doubled down on what the data said was working. Ad click-through rates rose 353%.

Google Ads and measurement that made every dollar accountable.

Spend only scales when you can prove what it returns. We made major improvements across Google and the measurement behind it, so every campaign could be judged on the leads it produced and budgets could grow with confidence. Cost per conversion fell 62% even as lead volume climbed.