Data & Analytics

Know what's working. Prove it with numbers.

We build the tracking, attribution, and reporting infrastructure that connects your marketing spend to closed revenue. No more guessing. No more spreadsheets. Just clarity on what's driving results.

GA4 Headaches
Data Reliability
Slow Manual Reporting
Marketing Confusion
Low Conversions
Data Literacy Issues
Solution
Data / GA4 Audit
Identify and resolve data issues with a comprehensive GA4 audit.
“Gareth's knowledge of the ever-changing landscape of GA4 is really impressive and he went above and beyond to make sure our team, including senior stakeholders, understood the importance of taking a proactive approach to the migration.”
Reliable Tracking
Ensure GA4 is correctly set up to capture clean, actionable data without gaps or duplication.
Improved Attribution
Gain better visibility into customer journeys and conversion paths, leading to betterdecision making.
Solution
Data Maturity Guidance
Ensure you can trust every data point you collect.
“If data accuracy is your priority and you're seeking a proactive team, Double is the perfect choice. It was an absolute pleasure working with Gareth and his team. Their passion for what they do shines through in the exceptional quality of their work."”
-60% CPA
Decrease in cost per application CPA of $28.26 vs $70.63
+64% Conversion
Increase in Google Ads Click-through
Solution
Marketing Dashboards
Transform your reporting process with accurate, automated dashboards.
“The dashboard is tremendous. Truly. We just looked at the [product] view-to-purchase rate and will build out an entire range from it. Which connects the dots to the fact that the [product] content performs the best. The presentation of the data is remarkable.”
+51% Booking
Increase in Google Ads Bookings
+20% Conversion
Increase in Google Ads conversion-rate
Solution
Marketing Mix Models
Leverage statistical modelling for unbiased marketing optimisation.
“Gareth, Belle, and the wider Double team have been instrumental in levelling up BLUNT’s data literacy. Their approach is honest and transparent, fostering a healthy environment for curiosity and learning. They empower us, and we trust them even more because of it. They are our secret weapon, and we’re proud to say they’re an extension of the BLUNT team. ”
+188% Leads
Increase in website leads 3,050 vs 8,770
+72% Revenue
Increase in revenue Attributed to advertising
Solution
CRO Optimisation
Boost your conversion rates with targeted optimisation techniques.
"Double has looked after our brand's marketing for some time. In that time we have seen exponential sales growth in our digital channels and strong growth across over-all, in both our B2B and B2C businesses.”
+688% Traffic
Increase in Website traffic via Google Ads & SEO
+240% Conversion
Increase in Website conversion as well as significant margin lift
Solution
Analytics Training
Empower your team with the skills needed to navigate and analyse your data.
“Belle and Gareth are extremely knowledgeable...
The consulting sessions have added value by up skilling our team members to provide specialist, educated and informative strategies to our clients.”
Increased efficiency
Greater innovation

Your Attribution Problem

Most marketing teams know what was spent, but few can show you exactly which efforts delivered new revenue. With the right foundations, we make your most valuable data easy to see and trust, so decisions are made with confidence.

What we do

Three things your marketing data needs.

Tracking

01

We set up the infrastructure that captures clean, accurate data across every touchpoint. GA4, Google Tag Manager, CRM integration, and server-side tracking. No gaps. No duplication. Just reliable data you can trust.

Attribution

02

We connect marketing activity to revenue. Which campaigns drove leads that actually closed. Which channels are profitable. Which aren't. Multi-touch attribution, revenue dashboards, and pipeline reporting that works in your sales cycle.

Reporting

03

We build dashboards that show what matters. Real-time performance, automated reporting, and visualisations your CFO can understand. No more manual spreadsheets. No more switching between five platforms.

DRIVING RESULTS

Unlock the Value of Marketing Data

Discover how leveraging your data can transform your business. Gain insights, make informed decisions, and drive growth with the right data strategy.

01

Accurate Data & Reporting

Easy access to comprehensive and accurate insights without the hassle of switching between 5 different platforms. Steer clear from garbage in = garbage out and save hours manually compiling reports while you’re at it.

02

Making Better Decisions

Get the full picture with insights that guide you to make smart, strategic choices for your business. We know the vast amount of data these days can be overwhelming, but there is some serious gold nuggets to be found.

03

Improved ROI

Line or bar chart with time on the x-axis and ROI percentage on the y-axis. Highlight key points where data-driven changes were made i.e. platform spend adjusted, location strategy changed.

04

Team Empowerment

Everyone loves seeing their hard work pay off. Build momentum in your team by giving them access to real time insights that reflect their achievements.

Proven Results for business leaders

Read why we’re the leading data-led performance marketing agency for ambitious brands in New Zealand and Australia.

Gareth is really impressive and he went above and beyond to make sure our team

Gareth's knowledge of the ever-changing landscape of GA4 is really impressive and he went above and beyond to make sure our team, including senior stakeholders, understood the importance of taking a proactive approach to the migration.”

Tara Toman
,
Bachcare
It's unlocked success for the next few years

"What their team has build for us is so incredible. It's unlocked success for the next few years. Even if none of the ads worked [they did] all of it would have been worth it, just for the analytics"

Halter was named New Zealand's fastest growing company with 1539% growth.

Helen Moore
,
Halter
The special sauce every business needs to level up its digital marketing.

“Whip-smart, hot-on-the-tools and genuinely curious about how to make things tick better, Reuben, Gareth and the team at Double are the special sauce every business needs to level up its digital marketing ”

Barnaby Laurence
,
Haka Tourism Group
Rachel Matela
Digital Marketing Lead
,
Tui Tuia
A partnership we genuinely value

"From the outset, Double stood out as responsive and upfront. They made sure we were aligned and their advice has always been tailored to what we actually need. Their consistency and clarity have given us real confidence in the process. They understand business, they understand how to get impact and most importantly they deliver. Everyone we’ve dealt with at Double has been fantastic, they take the science of what they do and humanise it, making the data and information clear and understandable. Good and honest people in every interaction. It’s been a partnership we genuinely value and love having them alongside us"

Michael Tither
,
The Plant Store
Exceptional work from the analytics team

"Oh man, Belle is an absolute star it's she? She is just so exemplary in all respects. Her coms, her work, everything. So great to work, the work so far has been exceptional"

Hamish Mcdonald
,
Get Home Safe
I would 100% recommend them to any ambitious company.

"They're onto it! The whole team really puts care into their work to deliver the massive growth we were looking for. I would 100% recommend them to any ambitious company."

Rich Henry
,
Spring Break Fiji
We have seen exponential sales growth

"Double has looked after our brand's marketing for some time. In that time we have seen exponential sales growth in our digital channels and strong growth across over-all, in both our B2B and B2C businesses."

David Brumby
,
The Spa Family & Rotaform
Double set up a solution that tracks leads right across every touchpoint

"We're now optimising for leads that convert, not just leads. Double has also built a reporting dashboard to communicate this to the business easily."

Simon Gormley
,
Go Car
The presentation of the data is remarkable.

"The dashboard is tremendous. Truly. We just looked at the [product] view-to-purchase rate and will build out an entire range from it. Which connects the dots to the fact that the [product] content performs the best. The presentation of the data is remarkable."

Joe Carter
,
Ironclad Co
If data accuracy is your priority and you're seeking a proactive team, Double is the perfect choice.

"It was an absolute pleasure working with Gareth and his team. Their passion for what they do shines through in the exceptional quality of their work."

Cristian Pinzetta
,
Fullers360
They empower us, and we trust them even more because of it.

Gareth, Belle, and the wider Double team have been instrumental in levelling up BLUNT's data literacy. Their approach is honest and transparent, fostering a healthy environment for curiosity and learning. They empower us, and we trust them even more because of it. They are our secret weapon, and we're proud to say they're an extension of the BLUNT team.

Cynatra Major
,
BLUNT

Roadmap to success

Unlock Growth with our Expert Data Services

Our services can help transform your business. From data audits to performance dashboards, we provide the tools and insights you need to make informed decisions, optimise strategies, and drive sustainable growth.

Data / GA4 Audit

Identify and resolve data issues with a comprehensive GA4 audit.

Performance Marketing Dashboard

Automate reporting and gain insights with our tailored dashboards.

Data Maturity

Ensure your data's accuracy and reliability with our maturity assessment.

MMM / Forecasts

Leverage statistical modelling for unbiased marketing optimisation.

CRO Optimisation

Enhance your website’s conversion rates with our expert optimisation strategies.

GA4 Training

Train your team to master GA4 with our comprehensive training programs.

Consulting

Expert guidance to help you make better decisions within your data and analytics space.

Data Storage Solutions

Harness your data to drive marketing success with centralized storage and first-party data expansion.

Tag Management

Streamline and optimize your tracking with a Google Tag Manager set up or audit.

Campaign & Content Analysis

Deep dives into what's working and what's not. We'll find trends that can help inform your next marketing moves.

A/B Split Testing

Test different versions of your landing pages to determine which design or content drives the most conversions.

Market Research

We'll compile a report with relevant and deep insights into your market to help you make better decisions.

Backed by our team of experts

FAQ's

Questions we hear every time.

How do you measure success?

Whether the data helps you make better decisions. If you can confidently answer "which channels are profitable" and "what should we do differently next month," the system is working.

Do we need a data analyst on staff to use this?

No. We build dashboards and systems designed for marketers, not data scientists. We also train your team to interpret the data and make decisions without needing technical support every time.

What's the difference between a dashboard and attribution?

A dashboard shows data. Attribution connects actions to outcomes. You can have a beautiful dashboard showing platform metrics without knowing which campaigns produced revenue. Attribution solves that.

How long does it take to set up?

6-8 weeks for a full analytics rebuild (tracking, attribution, dashboards). 2-3 weeks for a GA4 audit and fix. Dashboards alone can be built in 1-2 weeks if tracking is already solid.

Do you work with our existing CRM and platforms?

Yes. We integrate with Salesforce, HubSpot, Pipedrive, and most major CRMs. If you have a custom or niche platform, we assess compatibility first and confirm before building.

How does Double use AI?

We use AI to speed up research, testing and iteration. We don't use it to replace strategy or pump out generic copy. It helps us read behaviour, draft and test variations, and spot patterns faster, which means more of our senior time goes on the thinking that moves your numbers.

Performance Marketing

Our Services

Get results faster with proven digital marketing expertise.