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ORIX's offering spans small fleets, large fleets, sustainable fleets, and trucks and machinery. The ambition: turn that pedigree into industry leadership.
But leasing is one of New Zealand's most competitive categories. Acquisition costs were high, leads were difficult to scale, and inconsistent visuals and messaging weren't resonating with modern buyers. ORIX needed a creative foundation built for performance.
ORIX had been operating in New Zealand's vehicle leasing market for over 30 years, but their advertising wasn't doing justice to their offering. Inconsistent visuals and messaging that didn't resonate with modern buyers meant acquisition costs were high and leads were difficult to scale.
We partnered with ORIX to build a new creative foundation, fresh photography, compelling video, and a performance ad system designed to communicate their full range of solutions simply and effectively across Meta, YouTube, and Google.
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ORIX's range of leasing solutions was broad, but their advertising wasn't communicating it clearly. We developed new photo and video assets that stripped the complexity away, presenting ORIX as a modern, accessible solution for businesses of any size.
Tracking showed which creatives drove the strongest results, so we doubled down on what the data told us was working.
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