ORIX Creative

Expanding nationwide and building solar hubs up and down the country they are looking to double every aspect their digital marketing.

A scalable lead generation system comes in two stages. Initially we’re focussing on capturing more of those currently in-market, how in the medium term we need to build demand for renewable energy throughout the country with the Lightforce brand the the center.

Major moving parts within our growth strategy:

• A trustworthy and likeable brand.
• Localised ads that get to the heart of what most home owners care about (saving money, avoiding risk and doing their bit for the planet).
• High converting landing pages.
• Clear tracking and measurability of results.
• Deliberate testing and learnings around targeting, creative and key drivers of enquiries.
• Building a recruitment engine.

ORIX had been operating in New Zealand's vehicle leasing market for over 30 years, but their advertising wasn't doing justice to their offering. Inconsistent visuals and messaging that didn't resonate with modern buyers meant acquisition costs were high and leads were difficult to scale.



We partnered with ORIX to build a new creative foundation, fresh photography, compelling video, and a performance ad system designed to communicate their full range of solutions simply and effectively across Meta, YouTube, and Google.