Blunt Umbrellas had an exceptional product and a loyal following. The opportunity was larger, international markets, better conversion, and an ad system that didn't waste spend on audiences unlikely to buy. The challenge was building the infrastructure to get there profitably.

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We started with the website. A/B testing different page structures, content priorities, and purchase flows based on who was actually visiting, and what information they needed to commit. At the same time, we built predictive models to map the most profitable cities to enter, and automated ad delivery to trigger during weather events. Conversion rate tripled. Revenue grew 104% in seven months.

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ORIX had been operating in New Zealand's vehicle leasing market for over 30 years, but their advertising wasn't doing justice to their offering. Inconsistent visuals and messaging that didn't resonate with modern buyers meant acquisition costs were high and leads were difficult to scale.



We partnered with ORIX to build a new creative foundation, fresh photography, compelling video, and a performance ad system designed to communicate their full range of solutions simply and effectively across Meta, YouTube, and Google.