HireStaff

A new brand identity and a powerful new lead-generation website for recruitment.

Brand Identity Website Design & Build UX & UI Design Digital Strategy Real + Ai creative

+297%

Website conversion rate, 12 weeks after go-live

8.7%

Conversion rate, up from 2.2%

A high-conversion website for a Deloitte Fast 50 winner

HireStaff came to us as one of recruitment's success stories, a Deloitte Fast 50 winner growing faster than the brand it started with. The brief was clear: modernise the identity, improve the experience, and make the value obvious to both employers and job seekers. The business had outgrown how it looked.

We sequenced the work brand first. Recruitment runs on trust, and trust starts with how a business shows up, so the identity was rebuilt before a single page was designed. With the new brand set, the website followed, redesigned from the ground up around conversion for employers and candidates alike. Both streams of work are below.

Project Highlights

New logo, palette, and brand voice

Custom AI-generated illustrations of real roles

Full website redesign and build

Multi-step application forms and landing pages

Brand rollout across digital, print, and internal

Website design & build that turns visitors into applications and enquiries

A recruitment website has two jobs at once: convince employers to hand over a role, and make it easy for candidates to apply. With the new brand in place we redesigned HireStaff's site from the ground up around both. Clean navigation, multi-step application forms, custom landing pages, and client testimonials doing the proof work, all on a fast, responsive build. The result: a modern platform that speaks directly to both job seekers and employers, and gets results.

Brand identity that made recruitment feel human

HireStaff had outgrown its original identity, and the old look no longer reflected the quality of service the team was known for. We designed a fresh logo with bold type and high-contrast colour, simplified the palette to black, orange, and white, and sharpened the brand voice to match how the team actually talks: confident, helpful, straight to the point. Custom AI-generated illustrations featuring real roles rolled out across digital, print, and internal materials, and gave the whole brand a more human feel.