Parkable
"The most results focused agency we have ever worked with"
Our focus was to build repeatable lead generation tactics for both enterprise and marketplace products. The enterprise SaaS product has a complex value proposition with multiple decision makers whereas the public marketplace fought in a stale category that required balancing the number of parks (hosts) with park untalisation (parkers).
Parkable is a software company focused on reinventing parking for people and businesses. Think Airbnb for parking. The public can list any space parking spaces and anyone can book and pay for that park through the Parkable app. For companies Parkables technology lets companies optimize their limited staff/visitor parking, meaning parking is fair and more profitable.
SERVICES
- Landing Page Design
- Analytics & Attribution
- Ads Management
TEAM
Reuben
Job Description
Hattie
Job Description
Gareth
Job Description
Results
500%
Increase in B2B leads
"If you want to deal with a performance agency then these guys should be it. They focus on the results you want to deliver and can help you set up everything to get that result. The whole team is great. The people who are on the tools, coming up with strategy are also meeting with you regularly. This means less changes, faster decisions and execution- more revenue quicker. They will prioritise quick wins to generate revenue quickly before building out smart automated campaigns that keep delivering more. With ongoing tests of our campaigns, landing pages, ads, channels, we were confident that value wasn’t being left on the table, ultimately growing our inbound leads by 500% across NZ, AU and US."
Byron Powel, Head of Marketing at Parkable
Landing Page Design
Building informed leads
The best converting enterprise landing pages work to simplify and visualise the product benefits while giving lots of of low-friction opportunities to become a lead. Language should be scannable and summarise the product quickly to reduce bounce rate, then systematically step a viewer through key benefits, while building product intrigue and offering clear direction of next steps.After de-risking the purchase (case studies, reviews etc) and humanising the sales team, the final CTA should feel like the logical next step to most buyers.
ROI Calculator
Tease pricing & visualise product ROI
For enterprise software is can be difficult to understand the impact on profitability and softer benefits. We worked to visualise the impact Parkable would have while building a users understanding of key features.As well as new lead-flow this resulted in more informed enquiries for the sales team.
HTML Display Ads
HTML display ads are a popular and effective form of online advertising used to promote products, services, or brands across websites and digital platforms.These ads are created using HyperText Markup Language (HTML), which allows for a wide range of creative and interactive elements to engage with the target audience.
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